Collection: PÄRLA

PÄRLA are revolutionising the traditional toothpaste industry with truly effective, clean and cutting-edge ingredients, giving our community the confidence to smile.

Each PÄRLA product is carefully designed by dentists with over 30 years of combined experience to not only provide you with an innovative and effective product but also to cater for your oral health and wider body wellness. We are more than just a toothpaste.

No gimmicks, no plastics, no greenwashing – PÄRLA's dentists are leading the way by creating a game-changing oral care brand like no other on the market.

In addition to promoting excellent oral hygiene, PÄRLA is dedicated to sustainability, with its zero-plastic policy extending not just to its own products but throughout the entire supply chain, including warehouses and third-party logistics.  This, coupled with a robust supplier code of conduct, underscores the brand's dedication to - and certification by - the B Corp movement.